The Black Community Crusade for Children® (BCCC®) was organized to confront a deepening crisis facing far too many of our children. Poor children and children of color are particularly at risk for poor outcomes in all developmental and societal areas, and we are calling on all Americans to take action. A toxic cocktail of poverty, illiteracy, racial disparity, violence and massive incarceration is sentencing millions of children of color to dead end, powerless, and hopeless lives and threatens to undermine the past half century of racial and social progress. The BCCC offers an intergenerational approach to inform the community about the potential harm to our children should we do nothing, and engage and encourage them to advocate for, address, and support our children’s issues with urgency and persistence. 

CDF-SRO's BCCC campaign has been most successful through its Southern Rural Black Women's Initiative for Social and Economic Justice (SRBWI). SRBWI combats the injustices of poverty for Black women and their children by equipping them with the skills to lead empowered lives. The program, which is more than 10 years old, operates in three states — Alabama, Georgia and Mississippi — and has impacted thousands of women through its network.